Privacy Policy

StorePulse is a visual merchandising field operations service operated by Fashionata Pty Ltd (we, us, or our). This policy applies to the StorePulse web application, related emails, support, and administration activities.

An organisation that invites you to StorePulse may also have its own privacy obligations and policies for the information it asks you to record. You should contact that organisation about its own handling of your information.

Depending on how StorePulse is used, we may collect and hold:

• Identity and account information, including name, email address, authentication identifiers, role, account status, organisation memberships, and brand assignments.
• Invitation and administration information, including invitee details, inviter details, assigned role, invitation status, and email delivery status.
• Visit and work records, including stores and brands selected, visit dates and times, durations, checklist answers, notes, urgent flags, reviews, reports, amendments, and related audit history.
• Precise visit location, including device latitude and longitude, reported accuracy, capture time, calculated distance from the selected store, and a verification status. The current StorePulse workflow requires this location capture to begin a visit. When you end a visit, StorePulse also attempts to capture location to check the completion location. If permission is denied or location is unavailable, the visit can still finish and the capture status is recorded.
• Images and files uploaded to a checklist or report, together with captions, classifications, file metadata, and links to the relevant visit and checklist item. Images may incidentally include people or other personal information.
• Technical and security information, such as session cookies, active organisation selection, browser and device information, request and error logs, IP address, and security events recorded by us or our service providers.
• Support communications and other information you provide when you contact us.
• Demo request information, including your name, work email, phone number, company, industry, field team size, and related follow-up communications.

We collect information:

• directly from you when you sign in, complete a visit, upload content, or contact us;
• from your organisation and its administrators when they invite you, assign your role, configure stores or brands, or manage your access;
• from your device and browser when you allow location access or use the application; and
• from providers that support authentication, hosting, database and file storage, and transactional email.

You may contact us without identifying yourself where practical. StorePulse cannot create an authenticated user account or attribute operational records without identity information, and a visit cannot currently begin without the required check-in location.

We use personal information where reasonably necessary to:

• authenticate users and provide role- and organisation-scoped access;
• create, maintain, and audit visits, checklists, images, reports, and review records;
• verify and explain the location context of store check-in and completion;
• invite users and send service, security, and operational communications;
• respond to demo requests and arrange product walkthroughs;
• support users, diagnose faults, protect StorePulse, and prevent misuse;
• maintain and improve the reliability and usability of the service; and
• meet legal, accounting, dispute-resolution, and regulatory obligations.

We do not currently sell personal information or use StorePulse operational records for third-party advertising.

We may disclose or make information available to:

• your organisation and authorised StorePulse users, according to their role and brand access (for example, administrators, relevant Brand Managers, and the Visual Merchandiser who created a visit);
• service providers supporting StorePulse, including Clerk for authentication, Supabase for database and file storage, Vercel for application hosting and runtime services, Resend for transactional email, and Google if you choose Google sign-in;
• professional advisers, insurers, auditors, and prospective business successors;
• regulators, courts, law enforcement, or other recipients where required or authorised by law; and
• another recipient with your consent or at your direction.

We require users and organisations to upload only information they are authorised to provide. In particular, users should avoid capturing unrelated people or confidential material in workplace images where it is not necessary for the visit record.

StorePulse uses managed technology providers that operate internationally. Personal information may therefore be stored in or accessed from countries outside Australia. Likely overseas locations include the United States; provider support, security, and resilience operations may involve other countries in which those providers operate. The location can vary with the service and environment used.

Where Australian privacy law applies to an overseas disclosure, we take reasonable steps appropriate to the circumstances to protect the information and address applicable cross-border disclosure requirements.

StorePulse uses cookies and similar browser storage needed to authenticate users, keep sessions secure, remember the active organisation, and operate the service. Disabling essential cookies may prevent sign-in or other core features from working. StorePulse does not currently use operational records for targeted advertising.

If you choose Google sign-in, Google and our authentication provider, Clerk, make basic identity information available for authentication. This may include your name, email address, profile image if available, and a Google account identifier. We use that information to authenticate you, link your sign-in to the correct StorePulse user and invitation, maintain account security, and display your identity in authorised workplace records.

StorePulse does not request access to Gmail, Google Drive, Google Contacts, or other sensitive or restricted Google data. Basic Google identity data is handled by Clerk and recorded in StorePulse through the provider and disclosure arrangements described in this policy. We do not sell it or use it for advertising.

We retain information for as long as reasonably needed to provide StorePulse to the relevant organisation, preserve operational and audit records, resolve disputes, maintain security and backups, and meet legal obligations. Different record types may be retained for different periods. Where applicable, we take reasonable steps to delete or de-identify personal information when it is no longer required.

We use access controls, authenticated sessions, organisation and role scoping, encrypted network connections, managed hosting, and operational safeguards designed to protect information. No online service or storage method is completely secure, and we cannot guarantee absolute security.

You can update some profile details through the authentication service. To request access to or correction of personal information, ask about retention or deletion, withdraw a consent where applicable, or make a privacy complaint, contact us using the details below. We may need to verify your identity and consult the organisation responsible for the relevant StorePulse account. Some requests may be limited by legal, security, employment, contractual, or audit-record obligations.

We will consider privacy complaints and respond within a reasonable period. If Australian privacy law applies and you are not satisfied with our response, you may contact theOffice of the Australian Information Commissioner.

We may update this policy when StorePulse, our providers, or legal requirements change. The current version will be published here with its effective and last-updated dates. If a change materially affects how we handle information, we will take reasonable steps to provide additional notice where appropriate.

Fashionata Pty Ltd
Suite 5.10, 77 Dunning Avenue
Rosebery NSW 2018, Australia
Email: mail@fashionata.com.au
Telephone: +61 2 9319 1895